The new competitive edge?
Human-centered, data-driven growth.

It’s not just about tracking clicks and conversions anymore; the way people make purchasing decisions is changing. Buyers are choosing partners they trust, and relationships are driving revenue. But traditional metrics often miss these signals.

That’s where Sanders Analytics comes in.

This is Data Done Differently:
Practical. Human. Insightful.

At Sanders Analytics, we combine rigorous analytics with a human-centered lens to help you see what traditional dashboards often overlook. We specialize in analyzing subtle but powerful indicators, such as patterns in engagement, timing, and relationship-building, to uncover what’s truly driving sales, loyalty, and long-term value.

The result? Clear insights that help you connect more deeply with the people behind the numbers and make informed, confident decisions that fuel sustainable growth.

Let’s unlock the story your data is trying to tell & use it to grow with clarity and purpose.

Meet the Founder

As a multidisciplinary Data Scientist with 10 years of experience in academia and consultancy, Dr. Ashley Sanders specialize in leveraging advanced statistics, machine learning, data visualization, and dashboarding to transform data into compelling stories and actionable insights. Her journey integrates a robust academic foundation with hands-on experience in diverse data science applications. She holds a doctorate in history with a specialization in data science for the social sciences from Michigan State University, along with a Bachelor of Science in mathematics and history from Western Michigan University.

Fluent in English and French, she brings a global perspective to her work. Her technical toolkit includes CRMs such as HubSpot & GoHighLevel, SQL, Python, R, and data visualization tools, such as Tableau, as well as secure cloud data storage solutions. She is passionate about helping businesses succeed, continuously seeking new ways to apply data science to solve complex problems and promote data-driven decision-making. (Read More…)

Services

Data Strategy
Data Viz & Dashboards
Data Analysis & Forecasting

We work with you to develop a practical, customized data strategy, from defining the right KPIs to identifying and capturing the most meaningful data using tools you already have. We also outline effective data management practices so you can trust your numbers and make confident decisions.

Get clarity at a glance with dashboards that show exactly what’s working – and what’s not. Our visualizations help you track key performance trends, uncover root causes of issues, and make fast, informed decisions that drive growth.

We apply advanced statistical models to reveal what drives your sales, which leads are most likely to convert, what your customers are signaling, and how to optimize your results. From lead scoring to demand forecasting, our analyses turn raw data into strategic direction.

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Recommendations

Recommendation Quote: “I've had the privilege of working alongside Ashley since 2020, and I can't say enough about their talent. Their data visualization skills are impeccable, striking a balance of accuracy, usability, and aesthetic appeal. Ashley combines analytical expertise with a historian’s storytelling finesse, translating complex concepts into clear, actionable insights. Their warmth, professionalism, and collaborative spirit make them a true joy to work with. I have learned so much by working with Ashley.”“I've had the privilege of working alongside Ashley since 2020, and I can't say enough about their talent. Their data visualization skills are impeccable, striking a balance of accuracy, usability, and aesthetic appeal. Ashley combines analytical expertise with a historian’s storytelling finesse, translating complex concepts into clear, actionable insights. Their warmth, professionalism, and collaborative spirit make them a true joy to work with. I have learned so much by working with Ashley.” Wendy Perla Kurtz, Lecturer & Project Scientist in Digital Humanities at UCLA
Recommendation Quote: "Ashley has played an integral role in developing a new series of training modules to help our 50 journalists and editors working on industry-facing publications better understand quantitative research findings and statistics fundamentals. She is a pleasure to work with, incredibly insightful and skilled, and works sincerely to understand the needs and situation of her clients. Although we ultimately scaled down our plans for this first year due to budget constraints, I appreciate her enthusiasm and willingness to consider big ideas together. We are so happy to have been connected and look forward to working with her in the long term." Sarah Jang, Editor, Morning Brew

Why work with us?

We don’t just show you numbers; we help you act on them.
You get custom-built tools, clear answers, and a trusted partner who translates data into strategy

  • Personalized, Accessible Solutions: Work directly with a dedicated consultant who will take the time to understand your unique business questions and needs.​
  • Clear, Actionable Insights: Receive business intelligence that is easy to understand and implement.​
  • Cost-Effective Services: Enjoy transparent pricing and value-added offerings, such as free initial assessments.​
  • Educational Empowerment: Participate in workshops and access resources designed to help you effectively harness your data.​
  • Ethical Practices: Trust in our commitment to ethical standards and long-term partnerships for your sustained success.

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