Forecasting Sales and Market Segmentation for B2B Growth
See how probability-weighted sales forecasts, market segmentation, and new lead scoring models helped a growing B2B company sharpen strategy and target their most profitable markets.
Category: Case Study
Predictive Lead Scoring for B2B Sales: How Data Analytics Accelerates Conversions
Learn how machine learning and survival analysis helped a B2B services firm predict which leads would close — and how fast — to prioritize sales efforts with confidence.
Retention and Outcome Analysis
Uncover hidden trends and improve outcomes with data analytics. This real-world case study shows how logistic regression and predictive modeling reveal what drives success—insights every business owner can use to boost retention, performance, and equity.
Sales Performance by Region and Role: Insights to Drive Smarter Growth
A fast-growing B2B firm uncovered hidden sales opportunities and high-converting contacts by analyzing regional trends and decision-maker behavior. This case study shows how data-driven insights powered smarter investments, faster closes, and a clearer path to growth.