Forecasting Sales and Market Segmentation for B2B Growth
See how probability-weighted sales forecasts, market segmentation, and new lead scoring models helped a growing B2B company sharpen strategy and target their most profitable markets.
Predictive Lead Scoring for B2B Sales: How Data Analytics Accelerates Conversions
Learn how machine learning and survival analysis helped a B2B services firm predict which leads would close — and how fast — to prioritize sales efforts with confidence.
Unlock Your Business Potential: Build Your Data Strategy in 2 Minutes
Unlock Your Business Potential: Build Your Data Strategy in 2 Minutes Ready to unlock the power of your business data? This quick, […]
Retention and Outcome Analysis
Uncover hidden trends and improve outcomes with data analytics. This real-world case study shows how logistic regression and predictive modeling reveal what drives success—insights every business owner can use to boost retention, performance, and equity.
How Can Data Mining Boost Your Marketing Effectiveness?
High-growth businesses prioritize understanding their most valuable clients. By identifying metrics like revenue and purchase frequency, you can refine your Ideal Customer Profile. Engaging directly with these clients unveils insights that can enhance your marketing strategies, paving the way for attracting similar customers.
Sales Performance by Region and Role: Insights to Drive Smarter Growth
A fast-growing B2B firm uncovered hidden sales opportunities and high-converting contacts by analyzing regional trends and decision-maker behavior. This case study shows how data-driven insights powered smarter investments, faster closes, and a clearer path to growth.
Know Your Numbers: Simple Data Tips to Grow Your Business
Even if you’re not a data or a numbers person, there’s a lot you can learn using simple tools and spending just a little time investigating the information you already have. So where do you even begin? Read on for starting points.
Data Quickstart Checklist for B2B Professional Services
This checklist is designed specifically for B2B businesses offering professional services that want to leverage data to fuel growth.
It outlines a simple, step-by-step approach to establishing a data-driven culture within your organization — from setting clear objectives to scaling your practices as you grow.
Restorative Data Justice
“Data” extends beyond modern computation, with a rich history in empire-building and maintenance. This talk explores the evolution of data regimes from past to present, highlighting their role in power structures. It also proposes methods to address injustices embedded within data systems.
Turn your business tools into profit-generating insights
Curious about collecting the right data and leveraging existing tools for business insights? This post explores essential tools for gathering information, showcases various data ecosystems, and demonstrates how to use these resources effectively. Learn how to generate actionable insights based on accurate data for improved decision-making in your business.